Reese Whitherspoon has taken up the challenge of recommending books to fans and followers. Vox says it is an extension of her personal image. “Witherspoon’s star image is based on the idea of Witherspoon as smart and driven and bookish — in a funny way, a likable way.”
Some of her selections have sold hundreds of thousands, which is very exciting for those select authors; but this article has a remarkable detail about the book industry as a whole. It says that with 300,000+ new titles published in the US every year and 2,200,000+ published worldwide, readers want to get recommendations from celebrities they trust.
But here’s the shocker. Though sales of selected books soared when Oprah picked them, the overall sale of books that year stayed within expectations. “Exactly as many people bought books as were already going to buy books.” More readers are reading certain books, but apparently more people are not reading. Or at least they are not buying books to read.
In 2018, Pew Research reported that three out of four Americans read one book in any format last month, and that rate has been steady since 2012.