Ratings Distort Content: How the News Isn’t Just News

Television producer Ariana Pekary left her job at MSNBC recently, saying it’s a bad time to leave, but she can no longer stay. Her criticism touches more than this particular network.

It’s possible that I’m more sensitive to the editorial process due to my background in public radio, where no decision I ever witnessed was predicated on how a topic or guest would “rate.” The longer I was at MSNBC, the more I saw such choices — it’s practically baked in to the editorial process – and those decisions affect news content every day. Likewise, it’s taboo to discuss how the ratings scheme distorts content, or it’s simply taken for granted, because everyone in the commercial broadcast news industry is doing the exact same thing.

But behind closed doors, industry leaders will admit the damage that’s being done. “We are a cancer and there is no cure” . . .

I’ve even heard producers deny their role as journalists. A very capable senior producer once said: “Our viewers don’t really consider us the news. They come to us for comfort.”

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