Ghostblogging for Businesses

Malcolm Sheppard writes,

Most blogs are like whale carcasses. They drift ashore from parts unknown, look like they’ve been dead for weeks, and they stink. Man, do they ever stink. That’s because intelligence and business savvy don’t necessarily indicate writing ability. There’s no shame in that, either. Expecting a blog to turn a manager into a writer is like expecting MSPaint to turn one into an artist. Skill matters. That’s why recycled clipart and truncated, “Powerpoint English” emanate from the brainiest desks in the world.

I want to go on record to say, I would not blog for someone else–except for money. Maybe books or italian food with coffee. No, only money. And here I am for free. What’s wrong with me?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.