Rob Baedeker writes in Forbes Traveler:
This is what happened to the unsuspecting gentleman who tried to order an old-fashioned cup of joe at Café Grumpy. The barista enthusiastically explained the characteristics of the different single-cup options on the menu. In the space of a few minutes, the customer’s order transformed from “just a cup of coffee” to a custom-brewed, medium-bodied roast with mild acidity, a blueberry fragrance and lingering chocolate on the finish.
If that sounds like an experience you’d like, check out this list of interesting, possibly beautiful, and definitely aromatic coffee shops in America. If you just want a cup of the black bean no questions asked, go to a diner.
Don’t you think it would be helpful if all coffeehouses decided what menu item of frappu-nappi-mocha-lattes they will give the tired customer who just wants a cup of joe? Does everyone have to have an education before ordering?
This is why I make my own. Plus, I’m cheap.
That’s why I have a standard order: “Large Earl Grey tea, please.”
They believe that, by educating the customer, he will become interested and end up ordering more stuff and/or more expensive stuff in the long run.
I know, and education is a good thing. Still, I wonder if there is a market for a great coffeehouse what offers a regular.
Light or dark roast?
What’s the difference?
One’s a light, subtle flavor; the other has a bolder flavor.
Light. I’m watching my calories.