Book Coverage in Newspapers

I just learned of this new ArtsJournal blog on books: BookDaddy. Jerome Weeks has been book columnist for The Dallas Morning News before starting this blog, and here he describes the state of book coverage at that paper, if not in newspapers generally. On increasing revenue for book coverage, he suggests:

If the [American Association of Publishers] wanted to do anything, it could try to convince advertisers that the readers of books pages may not be the young illiterates with poor impulse control that marketers currently want but neither are they the old and the dying, as conventional ad wisdom has it. They’re a well-off, often media-savvy and intellectually- and socially-involved audience. This is not some wildly unconventional, radical re-think: TV networks have come to respond to an older audience (the kids are all off in the clubs or on the computer) and has long positioned “geezer” ads for its news programming. Why not the arts pages?

Sounds good to me. I want to be concerned about newspaper coverage, but I don’t subscribe to any of them. I have picked up a few Friday Wall Street Journals because of Terry Teachout, and I look at the local Sunday paper at my parents house, but I don’t care to spend the money on a subscription I wouldn’t read. I do that with other things already. (Thanks to Books, Inc. for pointing out Mr. Weeks’ blog.)

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