Lessons in Opening a Bookstore

Ms. Bagnulo said there were two major questions to consider when deciding where to open a bookstore: Which city neighborhoods are in need of one, and which can support one.

“It’s sort of joking, but the rule of thumb is, if the neighborhood can support a farmers market, the neighborhood can support a bookstore,” she said.

Jessica Bagnulo is one of the owners of two bookstores in Brooklyn, New York. They sold 500 books in their opening weekend.

Down in Tuscaloosa, Alabama, a local publisher is opening a speciality store with rotating literary and local-interest themes.

Nothing in here is set in stone, and that’s why the community curation part of this is so vital,” Easty Lambert-Brown, who owns Borgo Publishing, said of her new store, Ernest & Hadley Booksellers. “If you can provide me a good, rounded set of people that had a major influence on how we think, let me have it! I’m not an expert in all this, and my goal is to learn something here. If I’m not learning from it, I’m just taking up space.”

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