“Very few authors believe they have sold enough books. Don’t seek personal validation for your career through book sales.”
Ed Cyzewski has a new book out today about the calling and career of writing, Write without Crushing Your Soul. He observes how experts have differing ideas of what works and you can’t copy one writer’s successful habits to gain your own success (though perhaps that works for some).
I once asked an editor at one of the Big Five publishers about balancing traditional with new media advertising, and she said to do all of the traditional stuff and to then do the new media stuff until I dropped. That may have been realistic for success with a Big Five publisher, but it’s hardly possible for the average author who wants to have family time, personal pursuits, or some sort of spiritual practice each day.
I tried to follow her advice for a season, but over time I found that trying to dive into all of the social media marketing options out there at the same time meant I did all of them poorly.
He says he built an email list for a personal newsletter, which I hear is a strong marketing technique. Readers respond to email solicitations more than social media links, especially if they believe they have already gotten a good return from the emails they’ve received up to that point. There are different ways to do this. The main idea is to recognize and utilize your strengths.