Maybe Amazon is engaged in a price war, but maybe it’s just taking advantage of publishing dinosaurs who don’t want to understand what different people are willing to pay for real books.<\/p>\n
“If the [publishing] industry can\u2019t find a way to truly understand the new reality that has grown up around it,” writes Suw Charman-Adnerson for Forbes.com, it will never find a way to survive current and future changes. Key to this is understanding Amazon\u2019s position<\/a> in the market and what impact its behaviour actually has.”<\/p>\n She suggests Amazon is not sending the huntsman to cut the heart out of brick-and-mortar stores, but is merely playing its part in a real market. For more common sense on the real book market, see this post on Futurebook.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Maybe Amazon is engaged in a price war, but maybe it’s just taking advantage of publishing dinosaurs who don’t want to understand what different people are willing to pay for real books. “If the [publishing] industry can\u2019t find a way to truly understand the new reality that has grown up around it,” writes Suw Charman-Adnerson … Continue reading Amazon is Not a Witch<\/span>