spilling roasted coffee beans

Rewriting the Portrait, Coffee

Atlanta pastor John Onwuchekwa has a side angle in trying to start a coffee business in the city’s west end. They got off the ground just before the shutdown hit us.

“Initially our business plan and marketing were built off this idea of building community through pop-ups and in-person events,” founder and barista Aaron Fender said. But with those options shot for a few months, they considered other ideas.

“We started doing a lot of Instagram Live interviews with entrepreneurs, artists, and thinkers to build community. We started a coffee delivery service to your doorstep. We made a coffee club coffee subscription.”

Onwuchekwa explained the vision of Portrait Coffee to Atlanta Magazine. “One of the first things Frederick Douglass did when he finally learned how to read and write was [to write] a narrative of his life. It was a way for him to insert himself back into a history that was often too eager to forget the people who helped build it. As we think of coffee, we tend to feel like the industry as a whole is the exact same thing. We wanted to start a shop, trying to pour a new narrative of the picture that comes to mind when you think of specialty coffee.”

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