How Orthodox Must a Christian Publisher Be?

The National Religious Broadcasters has pressed WaterBrook Multnomah Publishing Group, a division of Penguin Random House, to resign from its organization over the publishing of a book under a new sister imprint, Convergent Books (for more on that book: “‘Biblically Based’ Author Argues Against Biblical Morality”). Convergent is a little more than a year old. I could care less about this, because I’ve been ramping up to lead the Lars Walker’s Awesomest World Publishing Group for the last few months. Soon that will be the only label you’ll want to watch for. You heard it here first.

But seriously, NRB President Jerry Johnson explained the problem in a letter to his board. According to Christianity Today:

“Unfortunately, while the Multnomah Publishing Group is separate from Convergent, as a legal and business entity, the staff of the Multnomah and Convergent operations are substantially the same,” Johnson wrote. “Most notably, Steven W. Cobb serves as the chief publishing executive for both groups. … Other Christian workers do so as well. … This issue comes down to NRB members producing unbiblical material, regardless of the label under which they do it.”

I understand how the book in question is unbiblical, but what about other books? For years, thoughtful Christians have criticized Christian bookstores for selling pablum and heresy. Are these publishers accepted in the NRB? It’s one thing to sell The Prayer of Jabez; it’s another to sell Joel Osteen’s Break Out. Jabez was a mid-90s book from Multnomah. Osteen is published by Faithwords, a division of Hachette.

The publisher’s About page shows its diversity: “Based near Nashville, Tennessee, FaithWords has grown dramatically by acquiring a solid list of faith-building fiction and high-profile authors with edifying messages, including bestselling authors Joyce Meyer, Joel Osteen, John Eldredge, and David Jeremiah. Several FaithWords titles have appeared on national bestseller lists, most recently Every Day a Friday, by Joel Osteen, Living Beyond Your Feelings, by Joyce Meyer, and I Never Thought I’d See the Day!, by David Jeremiah.”

Two sister imprints to Faithwords target mainline and “uplifting” divisions in the broadly based spiritual book market, and none of them are members of NRB.

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