Jonathan Yeager tells Thomas Kidd about the great puritan preacher’s desires for the appearance of his work in print. No doubt, he would have loved today’s world of easy publishing.
Edwards was a meticulous author, and wanted his books to look a certain way. He was not the best judge on how his books should be printed, if the purpose was for them to sell well. Edwards wanted his books to have wide margins, generous line spacing, and to be printed on fine paper, with good type, and priced affordably. The model for Edwards was his book Misrepresentations Corrected, published in 1752. Ironically, Misrepresentations Corrected was his worst-selling book! A key reason, I believe, was that it was not economically printed. If a printer allows the use of wide margins and generous line spacing, it follows that it would require more pages, and therefore would be more costly.
Edwards vocalized his disgust with the way that his book Religious Affections was published in 1746, probably because it was concisely printed, with tightly cropped margins and line spacing. Despite his complaints, the printer for this book feared that he had not printed enough copies to meet public demand. In an advertisement at the end of the book, the Boston printer Samuel Kneeland remarked that some 1,300 subscriptions had been taken for Religious Affections, at a time when a colonial author would have rejoiced if 500 copies of a book sold.