All posts by Phil

Brazilian City Expels All Advertising

São Paulo, Brazil, has apparently had a public advertising problem for years. It’s had too much signage, some of it illegal, and the mayor says they could not control it. So they get rid of all of it: billboards, car signs, bus stops, and flyers. Everything.

An advertising exec. who opposed this move had this bit of comedy to contribute, “Advertising is both an art form and, when you’re in your car, or alone on foot, a form of entertainment that helps relieve solitude and boredom.” Yeah, that’s how I see it. When I’m driving up the Interstate and my girls read a billboard that tells us it’s milkshake time, I almost smack the guard rail–it’s so entertaining. And the brightly colored car wash with more square footage in the signs than on the property, that bit a marketing genius is pure art.

But São Paulo is not be the clean bar of soap it may sound like in this article. Some signs have been removed, but elsewhere only sign faces are gone, keeping the sign structure in place.

Celebrating Freedom

Juneteenth is tomorrow, as Sherry points out. That may be subject touched on in this literature anthology, but I would have assumed it was mentioned in this little history book, 1001 Things Everyone Should Know About African American History, if I hadn’t searched for it in vain. Perhaps Come Juneteenth by Ann Rinaldi and Juneteenth, A Celebration of Freedom by Charles A. Taylor said all there was to say about it.

We have no shelter from our sin

When penitential grief has wept

O’er some foul dark spot,

One only stream, a stream of blood,

Can wash away the blot.

Lift up Thy bleeding hand, O Lord,

Unseal that cleansing tide;

We have no shelter from our sin

But in Thy wounded side.

(a modern hymn by Cecil Alexander)

A Nursery Rhyme

For want of a nail the shoe was lost.

For want of a shoe the horse was lost.

For want of a horse the rider was lost.

For want of a rider the battle was lost.

For want of a battle the kingdom was lost.

And all for the want of a horseshoe nail.

What Does It Do For You?

How much do you judge a book by its opening lines? I praised P.D. James a while back for her opening lines. It is a wonderful feeling to open a new book with a great sentence or paragraph, but how much does a poor opening sink your hopes for the rest of the book? What do you think of the following openings? Do they pique your interest or leave you flat? (I picked books of similar genre released this year or last.)

1. When the rain isn’t so much falling–be it in bucket loads or like cats and dogs–but rather slamming into the car like an avalanche of stone, you know it’s time to pull over.

When you can’t see much more than the slaphappy wipers splashing through rivers on the windshield, when you’re suddenly not sure if you’re on the road any longer, and your radio emits nothing but static, and you haven’t seen another car since the sky turned black, and your fingers are tense on the wheel in an attempt to steady the old Accord in the face of terrifying wind gusts, you know it’s so totally time to pull over. (source)

2. Starjet Commander Cody Ferguson, six, turned the gears, adjusted the knobs, and jammed the joystick into hyperdrive. Starship Galaxy went into a steep climb, super thrusters whining at top speed.

Back on earth, Daddy looked angry. Mommy cried. The doctor rolled his chair over, put his head close to theirs, and smiled the sour little smile that grown-ups smile when there is nothing in the world to smile about. (source)

3. The guy’s BO made Luke’s eyes water. He had long greasy hair, an eleven o’clock shadow, jeans as brown as they were blue, and a crumpled, stain-riddled Hawaiian shirt.

“This your first time to Agua Rancheria?” He sniffed loudly, wiping his nose.

Luke gave a nod and looked out the bus window, hoping to end the conversation.

No such luck. (source)

4.A dead man spoke to her from the shadows. “Seven o’clock,” his voice rasped, barely audible over the wind tumbling through the dry heat of late summer. “The Mint.”

Even as the wind carried it away, she began telling herself it was an illusion, a ghost speaking to her from the shadows of her own mind rather than the shadows of this pothole-laden street.

Still.

She put down the garbage can and glanced at Steve on the other side of the garbage truck. He was bending down to pick up a couple of clipped branches; if he’d heard the voice, it hadn’t stopped him. (source)

A Good Use of Internet Space

Simon & Schuster, part of the failing CBS empire (I’m sorry. That was a snide, political swipe which was entirely inappropriate in this context. I repent. Truly.) and TurnHere Internet Video have launched bookvideos.tv, another interesting little book promo site using video snippets to raise awareness of their books. Here’s one of a very popular selection, The Glass Castle, by Jeannette Wells.

Hey, Boy, You Want Danger?

Author Max Elliot Anderson is hoping the buzz over The Dangerous Book for Boys will stir up sales for his young adult novels. “Guys want to get right to the adventure and action,” he says in a press release today. He appears to publish his own books and blogs at Books for Boys.

100 Words What You Ought Know

Some dictionary people have a little book of words they say “Every High School Graduate Should Know.” Lenore Skenazy writes about it.

The thing about actual word books — and the whole “Boost Your Vocabulary” industry — is that however fascinating it is to study etymology (unless that’s the study of bugs), some words are just plain old obscure. While delightful in and of themselves, there is really no reason to program words like “perspicacious” into one’s personal database. And yet on just such words hinge the SAT scores (and possibly futures) of many young people.

No reason to learn words like “perspicacious?” How else would a career-minded young lad quote Thomas Hardy, as do all the nigh successful lads in Harvard Square, by referring to “the perspicacious reddleman” who would have “acted more wisely by appearing less unimpressionable?”