Lynne Scanlon also complains about the shoppers in some stores, which I felt was interesting enough to put in a unique post:

If Borders were to become the preferred destination for book buyers, people would walk or drive the extra distance and pass right by a Barnes & Noble.

Jones already gets the message that too much time is spent by walk-ins and loungers who spend too little money at the cash registers. He’d like to remedy that, so would I. I loath tripping over those parked baby buggies (install meters!) and having to deal with kids whose moms use Barnes & Noble as a place to kill a few hours on the cheap. PT Barnum faced the same problem until he hung a sign that said: “This Way to the Egress!” I like the idea of a sign that reads: “First you pay, then you read.”

Is that too harsh? Does it conflict with her idea about inviting writers to write on in-store computers? Does it conflict a bit with coffeeshops in stores?

Lynne Scanlon notes that Borders Group has a new CEO, and she wonders what he could do to make Borders and WaldenBooks more attractive than Barnes & Noble. She has many great suggestions:

• Make exclusive arrangements with publishers to sell specific books at Borders and Borders only.
• Create a “new format” book that is sold exclusively at Borders.
• Co-publish books with Simon & Schuster, HarperCollins and medium- and small-sized publishers. Give preferential shelf placement in lieu of a cash investment.
• Have a prestigious VIP cash register and pass out discount coupons to the big spenders, say, at the $150 purchase level.
• Rope off a special VIP room for people who buy books in quantity and make these readers feel important because they are!
• Have “For Authors Only Socials” where local authors meet local authors in Borders to socialize over a glass of wine or something significantly stronger.
• Offer to rent computer space in Borders to struggling writers.

There are more and commenters join in. What do you think?

Author Katha Pollitt has turned a bad review into an interesting article in the NY Times on whether publicity is bad only when it’s unnoticed.

“Actually, this is good,” my editor said when my book got panned. “It’s a long review by a well-known person. It’s on a good page. It’s even got a caricature of you.” . . .

“Yes, it was pretty negative, and your arms looked like tree stumps,” said one friend, helpfully. “But so what? That just means you’re a star!”

I wonder how many people told her to avoid watching Amazon’s sale rank. I understand the appeal having checked my own site stats more often than I knew I should, but what is an author’s alternative? Do publishers let you know how many of your books sold in a certain time, say quarterly at least?

Tags: books, bookselling, publicity, reviews