Some people at Woolworths, a British retail chain, thought a good name for “a whitewashed wooden bed with pull-out desk and cupboard intended for girls aged about six” would be Lolita.

“What seems to have happened is the staff who run the website had never heard of Lolita, and to be honest no one else here had either,” a spokesman told British newspapers, according to Reuters.

Next up, a line of girls clothes called Maggie’s Street. After that, maybe a line of cutting tools under the name Raskolnikov. More positively, perhaps they could sell a line of kites called Hassan’s.