Jeff Reimer writes about how it felt to have a tweet of photos of his father’s handmade bookcases go viral for half a week. His follower count is relatively through the roof.

I hovered over my computer screen counting the clicks from people otherwise unknown to me who pined to luxuriate in the very room I was sitting in. I observed in a follow-up tweet (currently at twenty-four likes) that Walker Percy could have made a lot of hay with this scenario. Even the person who luxuriates in the beautiful room with beautiful bookcases (i.e., me) will be aware of their luxuriating in it, and will take as much pleasure from the idea of luxuriating as they will from luxuriating itself. In order to reassure themselves of their own luxury, that same person (again, me) feels the need to further certify the space by photographing it and publishing it online so that it (or rather he, or rather I) becomes a real, actual thing in the world. Every like is a certification that I exist.

“Going Viral,” Comment Magazine, September 14, 2020

He quickly knew it was trivial, yet still compelling. How much of this draw of public reaction shapes our news, even our churches?