The Danish Road Safety Council has come up with a very clever commercial to promote the use of bike helmets. I’m not sure I agree with the safety uber alles fetish of the helmet purists, but the commercial is fun. And, as somebody said, probably the most interesting Viking film made since the 1960s.

Also, it pokes subtle fun at the History Channel series, it seems to me.

As for me, I am up to my aventail in translation work right now. For a while I thought I’d promised to deliver it sooner than I ought to, but now I think it will be OK.