A non-profit organization dedicated to working with children, ages 6-18, on their writing skills presents a dramatic storefront to the public. Of course, readers of this blog will spot this instantly as a ruse for Norwegian propaganda, but let’s admit it is a creative ruse. From their website:

What is the Brooklyn Superhero Supply Co.?

The Brooklyn Superhero Supply Co. sells capes, grappling hooks, antimatter, and more. All the proceeds from the store go directly to 826NYC. The store also gives passersby a reason to walk in and see what’s going on in the writing center.

What happened at 826NYC today?

This morning, we had a field trip. We hosted 20 sixth-graders from the Secondary School for Research in Park Slope, who entered the writing center with science and math on their minds. In class, they’ve been watching mold grow on bread and working in fractions. At 826, these scientists transformed into budding journalists capable of turning anything “even mold and fungus” into riveting news. Thanks to these students, today’s issue of The Daily Mildew features some incredible articles, including “Mold Lives!” and “Mold Attacks Manhattan.”

(hat tip: Page Plane)