The big dogs at Borders Group have developed a company network to get select books into the hands of their employees in order for them to recommend them to local shoppers. It’s the same idea you might see at a small, independent bookstore. You buy a couple things or shop there regularly, and the store owner says, “Hey, have you heard of On the Corner of Bitter and Sweet? It’s debut novel, like the kind you seem to enjoy, and I love it.” That’s called hand-selling. Publishers have given Borders credit for making the four previously selected hand-sellers into best-sellers.
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Avid readers, like those who come here, want to know what books are hot (and what’s not). Try Book Talk on Conversations Live with Vicki St. Clair.
Book Talk will keep you updated weekly on inspiring, motivational and informational books. A complete list of podcasts are provided here http://conversationslive.net/index.php?option=com_content&task=blogcategory&id=16&Itemid=26
Additionally the producers are looking for feedback on Book Talk – about what books would you like to hear? What would you change? Take a moment and write up your input here: http://conversationslive.net/index.php?option=com_wrapper&Itemid=30
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