Do you remember the label on Taster’s Choice instant coffee? It’s of a man enjoying his cup of scoop-n-stir joe. Apparently, the man in that photo didn’t know his face made the cut back in the 1980s, because a few years ago someone said, “Dude, you look like that dude on that coffee stuff, you know?” And when he checked the jar, he saw for first time that his was the face of Taster’s Choice.

So he sued, and you’d think that the man whose face became an international logo would be owed a lot of money, unless he signed it away in the beginning. But no, the company just ran with the image without getting back to him, avoiding payment and violating their contract.

Now, the courts are asking whether the man still has the opportunity to sue, because it’s been awhile since all this happened.