Here’s a list of videos show what they call Augmented Reality. The first film, I believe, is student film illustrating the consequences of augmented reality. “Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it,” as noted on the Vimeo host page. Other videos show darn cool phone apps for navigation and identification. This is wild. (via Jeff Jarvis)

(Photo by The Lightworks/Flickr)