A new book on marketing called, UnMarketing: Stop Marketing. Start Engaging has these UnTestimonials on the back. I remember something like this on other books. Politically Correct Bedtime Stories: Modern Tales for Our Life & Times
A new book on marketing called, UnMarketing: Stop Marketing. Start Engaging has these UnTestimonials on the back. I remember something like this on other books. Politically Correct Bedtime Stories: Modern Tales for Our Life & Times
Reminds me of a quotation from the back of one of the Dirk Gently books, stating that it was shorter than War and Peace, funnier than Crime and Punishment, &c. &c.