A Novel's Setting Can Be the Key to Its Marketing

Be sure to scan this interview with a self-published author who has sold many books in the locale in which her novel is set.

As a self-publisher, you’ve sold 50,000 copies of your books. I’m sure every self-published author wants to know your secrets. So, let’s start from the beginning: When your first book was hot off the press, did you have a marketing plan? Did you have an existing platform or readership of any kind?

I had a very simple plan for my first novel. My husband and I were living in Nashville, Tenn., at the time, and when the novel released, we loaded our trunk with books and drove to Sanibel Island, the setting of my book. I sat out in the car with our baby as my husband went in and out of every book and gift shop on the island asking if they’d like to carry the book.

I remember letting out yelps of pure joy and shock every time he returned to the car to tell me, “Yes!” Of course the shops were cautious at first, taking only a couple copies at a time and most did want books on a consignment basis. If they sold, then they would pay us.

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