“And so the barriers fell: now nearly everyone in the developed world is literate, there is plenty to read, and reading material is dirt cheap. But still people don’t read. Why? The obvious answer—though one that is difficult for us to admit—is that most people don’t like to read.”

Patrick Kurp agrees with Marshall Poe’s conclusion, quoted above, but disagrees with his rationale. He suggests that if we want more people to read, we should share our own joy of reading.