Roberto Estreitinho writes about reading. “If by page 30 of a book I’m not hooked, I stop reading,” he says, and if it’s a long book he begins to have doubts about, he skips to the end. “If it’s worthy of understanding how the author got there, read it all. If not, congratulations. You just avoided wasting time.” (via 99u)

On that note, The Unofficial #TGC13 Discount E-Book Store is open with many discounted eBooks from the authors at The Gospel Coalition Conference in Orlando this week.