“Anyone can support an author’s book release by doing different things to help the book sell and get noticed,” writes Chuck Sambuchino. He has 11 fairly obvious ways to do it, but these points need to be made because people on the Internet don’t have much sense–can we all agree on that?

His points include buying the book for yourself and others, reading that book in public, posting selfies of you reading that book in public, posting photos of you reading that book in “private” (the more sensational, the better), and rearranging bookstores.

I personally attest to this last point. Several times I stuffed a few Harry Potter books into the Star Wars collection in order to make room for a few of Lars’ books on the Hot New Reads by J.K. Rowling display. Once I got the store manager shouting about it, which is great publicity I tell you.

One great way to support a book that Sambuchino doesn’t list relates to hard-bound books only. If the book you want to promote has a dust jacket, you can swap it with a great NY Times bestseller’s dust jacket for increased crossover sales. It’s hard to recommend a best time to try this bit of good-hearted subterfuge, because customers and managers alike tend to rat you out. Maybe if one person starts a fire in the Survival Tech section, another person will have the time to swap dust jackets.