James Stewart asked someone at Hachette about their dispute with Amazon. “This person said that Amazon has been demanding payments for a range of services, including the pre-order button, personalized recommendations and a dedicated employee at Amazon for Hachette books. This is similar to so-called co-op arrangements with traditional retailers, like paying Barnes & Noble for placing a book in the front of the store.”

Stewart report describes the efforts Third Place Books has made to capitalize on Amazon’s refusal to pre-order a popular book. They offered The Silkworm at 20% off with free, personal delivery the day it was released. The owner, Robert Sindelar, “along with several other store employees, delivered the books (although a surprising number of customers said not to bother — they wanted to come into the store for their copy). He also handed out what he called ‘Hachette swag bags’ with a T-shirt and advance copy of a coming Hachette novel. Some buyers also received a surprise visit from a local author, Maria Semple, who wrote the best-selling book Where’d You Go, Bernadette.”

Sindelar calls the promotion successful. He sold 60 books that day. Normally, he doesn’t believe he would have gotten any pre-orders and maybe a few sales on the day of the release. (via Shelf Awareness)