When you leave 50 replies to a negative review of your interactive ebook, you’re doing it wrong.

Maybe you need more creativity. But then, “how did we come to care so much about creativity? The language surrounding it, of unleashing, unlocking, awakening, developing, flowing, and so on, makes it sound like an organic and primordial part of ourselves which we must set free—something with which it’s natural to be preoccupied. But it wasn’t always so . . .” (both via Prufrock)