Ori Pomerantz is a personal friend of mine, and of this blog. So my endorsement of his new e-book, Lying With Memes: Quick, Concise, and Wrong, might be a little suspect (I got a free review copy, by the way, so you can factor that in). But I thought it was a valuable and entertaining little book.

Memes, those short messages pasted on art, like digital posters or vertical bumper stickers, are part of my life, and probably of yours too, if you’re reading this blog. If you use a service like Facebook, you’ve probably laughed or done an arm pump on seeing some, and promptly shared them. Sometimes you learn later that they’re false or misleading, and feel embarrassed. You’ve probably also been angered by some memes, and they may have even sparked arguments and lost you friends.

Ori’s short book is an explanation of how memes are constructed (with how-to instructions), and also a plea for more rational, decent memes. He provides a simple short course in logic (something much needed in our time) and admits that the information he gives may be used or misused. “I hope you will use this knowledge for good,” he writes, “to identify when people try to cheat you, rather than for evil, to cheat people yourself.”

A quick read and not expensive. Recommended.