A bookseller says the hype over Harper Lee’s Go Set a Watchman mislead readers, who are now expressing their disappointment in what was supposed to be a new classic.

Brilliant Books in Traverse City, Michigan, has said that its “dozens” of customers for Go Set a Watchman are owed “refunds and apologies” over the way the novel has been presented. “It is disappointing and frankly shameful to see our noble industry parade and celebrate this as ‘Harper Lee’s New Novel’,” the bookseller writes on its website. “This is pure exploitation of both literary fans and a beloved American classic (which we hope has not been irrevocably tainted). We therefore encourage you to view Go Set a Watchman with intellectual curiosity and careful consideration; a rough beginning for a classic, but only that.”