Multitasking is a great method for shallow work, but in order to do something thoughtful, something perceptive that will last a while, you need to focus. Author Cal Newport calls this “Deep Work.”  The Wharton School at the University of Pennsylvania examines some of Newport’s thinking. This idea, they say, may not apply to every line of work. Creative work would benefit the most. Social media is geared to work against your focus, attracting attention to itself constantly.

Interestingly, [Marshall] Meyer says he suspects there is a link between lack of focus, and the natural selection that has led to the kinds of leaders and leadership style favored today. “In the last 20 or 30 years, there’s been a lot of attention to leadership, and the two characteristics of leadership that stand out are charisma and positive mood affect,” he says. “And that’s contributed in my judgment to the dynamic we now have where people are up, outgoing, and are consistently swamped with information and don’t focus and don’t have the time to focus. No one has thought about historic changes in personal leadership styles, and no one has thought that maybe the person who is by nature introspective and even a little depressed might make the best decision.”