The stars of the new heist release Ocean’s 8 (are the estates of Frank, Dean, and the boys still making money on this?) aren’t wild about critical reaction to their film.
Cate Blanchett said, “A studio can support a film and it’s the invisible faces on the internet, and often male reviewers, who can view it through a prism of misunderstanding.” I gather that means they don’t like it because they don’t get it because they’re men. Sandra Bullock followed up, “It would be nice if reviewers reflected who the film is for, like children should review children’s films, not a 60-year-old man. I guess his opinion would be kind of skewed.”
And if children were the driving forces behind children’s movies, it wouldn’t be long before all we’d have is Axe Cop. May I remind our studio audience that Milne first wrote Winnie the Pooh when he was 44 years old?
But the stars are talking about critics, not producers or directors, on which point Alissa Wilkinson replies to say critics aren’t being paid to support films. They are paid to write essays (sometimes works of art in themselves) about the movies they watch. With many reviews of one movie, you’ll want a diversity of perspectives, because that makes for better reading and understanding in general.
In short, a good critic develops a large capacity for imagination. They can’t know what it would be like to see the movie as someone other than themselves. But the good critic tries very hard to put themselves in those shoes anyhow, especially when they detect that the movies’ target audience will be someone other than themselves.
That’s very different than saying a movie wasn’t meant for you, so we don’t want your professional review possibly prevent our target audience from watching what we made. As Wilkinson points out, most studios want to attract a wide audience in order to make money on a single film. Discounting someone’s opinion because he’s not the right type of person doesn’t help.