Ted Kluck offers us a picture of today’s American self-loathing.
What’s disconcerting is that the youngish, dirtbag American male no longer has an obvious “look” inasmuch as he no longer has tattoos or long hair or some obvious “tell” – the likes of which your mother used to tell you to avoid. The new self-loathing American male probably went to college and has a decent job. What’s interesting is that they obviously and intentionally didn’t use attractive or charismatic people in these ads, rather, they cast the guy next door (subtext: your next door neighbor is just picking his players and getting paid immediately, so why aren’t you?).
This is the picture of who we are when we follow our heart without reflection, without a challenge from someone who has tasted real life. (via Barnabas Piper)