Death of a Newspaper

It’s a truth universally acknowledged by those who don’t let sentiment cloud their thinking that the newspaper’s time will soon pass—except for rare titles like the New York Times and a few others that can attract national audiences. “The old model of a general-purpose newspaper fit the industrial age when advertisers needed mass audiences to sell the products of mass production. But the marketplace no longer supports the model of a few messages to many people. Now it is many messages, each to a few people,” Meyer tells me via email.

Jack Shafer reviews the common story told of a newspaper’s death and how it may be the other way around. He notes the warning signs of the death of this medium have been issued as early as 1976. (via Prufrock News)

Leave a Reply

Your email address will not be published. Required fields are marked *