Plantations Rebranding

Several days ago, I wrote about Osayi Endolyn’s questions about products that brand themselves with the word plantation. She was specifically interested in Plantation Rum, an excellent French brand with a pineapple rum she loved. I heard her story on an episode of The Sporkful, and today I learned Plantation Rum would be rebranding to get away from the negative connotations of that word in American markets (also via The Sporkful).

Bigelow Tea has changed the name of it’s Plantation Mint to Perfectly Mint. It owns the Charleston Tea Plantation brand, which it has now rebranded at the Charleston Tea Garden.

Changing brand names looks like a step in the right direction, but I’m not sure about changing living history museums and state parks, like Plimoth Plantation changing to Plimoth Patuxet. This reminds me of a tweet I saw this week, saying we are asking for civil equality and they are just naming things Martin Luther King crabs.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.