The Rise of Christmas Books in Britain

Giving books at Christmas has been a long tradition with readers. In the early 19th century, plenty of books sold in the weeks preceding Christmas, but none of them were published for the season. Often people bought attractively bound collections of essays, poems, or classic novels that they knew they would enjoy.

In one of his books on the industry, publisher Joseph Shaylor writes, “Between 1820 and 1830 there came into existence a series of Annuals which caused quite a revolution in the sale of books for Christmas.” British bookman Rudolf Ackermann came up with the idea, publishing Forget-Me-Not: A Christmas and New Years Present for 1823. They were published every year through 1848, having a circulation of 18,000 at the height of its popularity.

Cover of 1823 annual, titled "Forget Me Not"

Another publisher released Friendship’s Offering in 1824, which found its way to America some years later as knockoff copies. Apparently, many volumes were hacked this way in America, even lesser works rebound and distributed under new popular titles (which sounds like clickbait to me). Friendship’s Offering may have published some higher quality literature than most. For example, Thomas Babbington Macaulay’s poem “The Armada” was printed in the 1833 edition. It ran until 1844.

Engraver Charles Heath launched multiple annuals, “such as the Picturesque Annual, in a guinea volume which contained engravings from the best landscape painters of the day,” and The Book of Beauty, edited by Marguerite Gardiner, Countess of Blessington and Irish novelist in her own right. Her social influence drew attention from many literary stars and would-be stars, including Disreali.

“The rise of the Annuals appears to have diffused a fashion for artistic and elegant pursuits, and helped to evolve a taste for literature and the fine arts. They were the principal publications of the year, and much time and consideration were given to their production.”

Booksellers have tried to inspire an Easter season of book-giving to no avail.

All right. What else we got?

Literary Translation: Joel Miller talks to Russian translator Lisa C. Hayden about the art of moving a novel into another language.

When it comes to translation choices, there’s not always a “right” choice, just the choice that seems best. How does literary intuition play into your work?

I rely a lot on intuition. It particularly kicks in when I’m reading the manuscript out loud. I’m listening for lots of things but particularly want to feel that there’s an ease to the reading and a rhythm to the writing. I know when they feel right but rarely know how to explain why they feel right.

Secular Morals: Seth Mandel writes the former director of Human Rights Watch “is what you’d get if Soviet ‘whataboutism’ were a person, a golem manifested by the chantings of Oberlin freshmen. . . . HRW and Amnesty International both had no idea how to handle a post-9/11 world because terrorism didn’t really fit into their worldview.”

Writing: “True ease in writing comes from art, not chance,
As those move easiest who have learned to dance.”

Books: “Books are men of higher stature, And the only men that peak aloud for future times to hear.” – Elizabeth B. Browning, “Lady Geraldine’s Courtship”

3 thoughts on “The Rise of Christmas Books in Britain”

  1. Fascinating – thanks! At Darkly Bright Press, Christopher Tompkins recently reprinted an article by Arthur Machen first published on 15 October 1912 entitled ‘The Library Table: The “Shadow” of Christmas in the Book World’ and beginning “Christmas throws a very long shadow before it. True; it comes but once a year, but in the world of books, at all events, its influence begins to be felt in the last days of September, and now in October the reviewer’s bookshelf might well be garlanded with holly and mistletoe.” I wonder if this was something that followed on the heels of what you describe here?

  2. If Machen is talking about specifically Christmas books, then I suppose it did follow the publication of the annuals Shaylor describes.

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