Joel Friedlander draws lessons from the J.K. Rowling as Robert Galbraith episode. Galbraith’s book was highly praised, but sold 1,500 copies before the Rowling news. Friedlander explains: “My opinion is that it was the complete absence of any platform for Robert Galbraith, the lack of any fans, anyone who cared about him, the lack of anyone willing to host him on a blog tour or help him set up readings at bookstores, or a tribe that would greet his long-awaited first book with enthusiasm that held back sales of what’s obviously a well-written book.”