Category Archives: Publishing

You Gots a Big Platform? I Make You a Deal.

A platform is a way to “get noticed in a noisy world,” to borrow from Michael Hyatt’s book of the same subtitle. Hunter Baker has a helpful critique of this idea.

Stop badgering would-be authors with applications designed to tease out how large their platforms are and spend more time locating the best manuscripts,” he writes. In the near future, he suggests a big platform will be the very reason speakers and authors will not submit their document to a traditional publisher. They will self-publish.


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Scot McKnight also has several questions about platform and current publishing tactics:

I get hundreds of books sent to me each year, many of them by people with a sizable platform, and I can say without reservation that the bigger the platform the less the author has to say (not always, but often). Big platform authors are guaranteed sales. They’re not guaranteed good content. I get books on my desk from no-name authors that have much better content than big-name authors. …

I know a pastor who was given a 3-book contract, a previously unpublished pastor, had no idea what he wanted to write about, but was told “We’ll take care of that by listening to your sermons.” At about the same time a young author sent me a manuscript that was rejected by the same publisher because he had no platform, but they did agree he had very good content.

All of this is troubling, but I don’t know what to recommend as a sane alternative. Aren’t there publishers who print what they believe to be the best manuscripts they receive? What success are they having? Should litblogs, like this one, have cutthroat review competitions to compare good vs. big platform books?

Crouch: Plagiarism Isn't the Problem

Andy Crouch discusses the flak flying over some of Mark Driscoll’s publications. Sure, some material was used inappropriately, but is this a plagiarism problem? “There is something truly troubling here, in my view,” he writes. “Not that ‘Pastor Mark Driscoll’ carelessly borrowed a section of a commentary for a church-published Bible study, but that ‘Pastor Mark Driscoll’ was named as the sole author of that Bible study in the first place.”

He points to St. Paul’s use of scribes and partners and the unique credit given in Romans 16:22.

Prolific writer and author John Piper has taken to Twitter on this: “If lying is the ‘industry standard’ reject it. Come on, famous guys, if someone writes for you, put the plebe’s name on it.” For more, see Warren Throckmorton’s blog for many details.

Photos: How Books Are Made

Irene Gallo, an art director with Tor Books, went to their press building in Gettysburg, PA, to see A Memory of Light (Wheel of Time, Book 14) being printed and bound. “The whole process looked like a marvelous bit of Suessian-magic to me, with long conveyer belts that doubled up and looped around,” she says. (via Loren Eaton)

Speaking of Mr. Eaton, his 2013 Advent Ghost Storytelling is up.

The Bay Psalm Book

In my American Literature class, professor Ruth Kantzer instilled in me a love for the Bay Psalm Book. I could hear the music, like you can below, but the words, translated for singing, captured me. At first, I believe the congregations and families sang without instruments, so what we have below came many decades later.

One of the 11 original copies of the first book printed in America will be up for auction tomorrow at Sotheby’s. The video above will give you some details. You can buy your own copy here: Bay Psalm Book

Flannery O'Connor Wanted Proper Pay for Her Writing

The Billfold has a brief piece on Flannery O’Connor’s insistence on being paid well.

“I do believe that she was quite savvy about the business side of being a writer, and she understood the difference between art and commerce,” says Craig Amason, the executive director of The Flannery O’Connor-Andalusia Foundation.

'Hard Case Crime' mysteries

It’s our usual practice here at Brandywine Books to post cover art for the books we review, but I’m going to skip that in making a reading report on a selection of mystery novels from Hard Case Crime. Their publishing strategy, which I applaud in the abstract, is to try to recreate the substance and spirit of the old hard-boiled paperback detective novels of the 1950s (many of which were published by Fawcett Gold Medal, a publisher born in the town where I live). In order to do this, they put out reasonably priced reprints of out-of-print classics (including, bizarrely, The Valley of Fear by “A. C. Doyle”), and also publish new works in the pulp tradition. This extends to racy cover art with lots of blazing handguns, fistfights, and half-naked women. Which explains why I’m not posting any covers.

Having some Amazon gift card money to spend, I bought five of Hard Case’s titles. Alas, I must report that I probably won’t be patronizing them again soon. I encountered some very good writing here, but I don’t think the stories will appeal much to our audience.

The first one I read, and one I rather liked, was 361, a classic by the great Donald E. Westlake. This is a story of a man who comes back from World War II service to unlooked-for peacetime carnage. Maimed in an assassination attempt, he learns that his family is not the family he thought it was, and sets out on a vendetta.

Baby Moll, by John Farris, is also well-written. It’s about a Florida man who used to be an enforcer for a crime boss, but has given up that life and gotten engaged to a “nice” girl. But, as you’d expect, they “drag him in again,” and he goes back into a world of murder, seduction, and betrayal, and gets a taste of it all. There is some heart in this book, but the body count is awfully high.

Songs of Innocence, by Richard Aleas, left me very cold. Excellently written, it’s the story of a young private detective investigating the apparent suicide of a female friend. This is a book that should be confiscated – by force if necessary – from any person prone to depression.

Fifty-To-One, by Charles Ardai, is a very bizarre book, a novelty piece. It was written to celebrate the fiftieth book release by Hard Case, and to mark the occasion Ardai produced a novel of fifty chapters, each using one of the Hard Case book titles, in sequence of publication, as its chapter title. The story of a young girl from South Dakota in big, bad New York City, this book has sort of a lighthearted, Perils of Pauline quality, but is more interesting as an exercise than as a compelling narrative. Fifty chapters of this were too many.

And finally, The First Quarry, by our old friend Max Allan Collins. This is the first in a series of novels which constitute a kind of departure for Collins. In place of his usually more sympathetic heroes, Quarry (an alias) is a professional assassin based in the Quad Cities of Iowa and Illinois. Collins does an expert job massaging the plot so as to make us root for a fairly repellant man in an even more repellant situation. Lots of violence, lots of quite explicit sex. Very well done, but not the sort of thing we generally boost around here.

So there you are. My advice is to be cautious with Hard Case Crime novels. Aside from the subject matter, there’s a very noir sensibility here, a consistent attitude of nihilism – or so it seemed to me. Pretty much all the elements (except for bad writing) that I generally warn readers about can be found in these books.

Does This Platform Make Me Look Talentless?

Mike Duran remarks on The Weekly Standard article on J. Mark Bertrand and his Roland March novels. Jon Breen had written of Bertrand’s limited audience because his books are published by Bethany House. Duran asks, “So how does being a religious publisher limit the reach of an author’s audience? Well, it doesn’t… unless you write sci-fi, epic fantasy, ethnic fiction, espionage, horror, literary, or crime fiction.” He says Bertrand’s books deserve a large readership, but perhaps this publisher doesn’t know how to market them.

I’m not sure I understand what’s missing. Is it simply that if it doesn’t sell in a Christian bookstore to a primary audience of white women, Christian publishers don’t know what else to do with it?

Amazon is Not a Witch

Maybe Amazon is engaged in a price war, but maybe it’s just taking advantage of publishing dinosaurs who don’t want to understand what different people are willing to pay for real books.

“If the [publishing] industry can’t find a way to truly understand the new reality that has grown up around it,” writes Suw Charman-Adnerson for Forbes.com, it will never find a way to survive current and future changes. Key to this is understanding Amazon’s position in the market and what impact its behaviour actually has.”

She suggests Amazon is not sending the huntsman to cut the heart out of brick-and-mortar stores, but is merely playing its part in a real market. For more common sense on the real book market, see this post on Futurebook.

Platform, People Who Care, Sell Books

Joel Friedlander draws lessons from the J.K. Rowling as Robert Galbraith episode. Galbraith’s book was highly praised, but sold 1,500 copies before the Rowling news. Friedlander explains: “My opinion is that it was the complete absence of any platform for Robert Galbraith, the lack of any fans, anyone who cared about him, the lack of anyone willing to host him on a blog tour or help him set up readings at bookstores, or a tribe that would greet his long-awaited first book with enthusiasm that held back sales of what’s obviously a well-written book.”