Maybe Amazon is engaged in a price war, but maybe it’s just taking advantage of publishing dinosaurs who don’t want to understand what different people are willing to pay for real books.

“If the [publishing] industry can’t find a way to truly understand the new reality that has grown up around it,” writes Suw Charman-Adnerson for Forbes.com, it will never find a way to survive current and future changes. Key to this is understanding Amazon’s position in the market and what impact its behaviour actually has.”

She suggests Amazon is not sending the huntsman to cut the heart out of brick-and-mortar stores, but is merely playing its part in a real market. For more common sense on the real book market, see this post on Futurebook.