Category Archives: Bookselling

eBooks Projected to Outsell Print/Audiobooks by 2017

Amazon owes 2/3 of the eBook market in part because they have followed their dreams to reach the unreachable star. Now we all may get burned.

Fantasy author Brent Weeks says the reality for many readers is that if they don’t see a book on Amazon, they assume it isn’t available. With eBooks, they may not know where to else to go to buy them. Amazon is also attracting authors as a publisher, not just a distributor. with promises of high royalty percentages. This and other factors are hurting big and small publishers alike.

“We’re at the point now where the publishing houses are being undercut by the river of indie publishing, and at some point in time the front porch is going to drop in the river. At that point maybe they’ll have to acknowledge it, but right now they just don’t want to,” attorney David Vandagriff said.

The Changing World of Publishing

Philip Yancey writes about this many years of experience in publishing.

I had an enlightening experience with e-books in 2013. In April I finished the book The Question That Never Goes Away, based on my visits to three places of great tragedy. My traditional publisher wanted at least nine months lead time to publish it, the typical schedule for a new book, yet new tragedies such as the Boston Marathon bombings, tornadoes, and school shootings were occurring almost weekly, the very situations my book addressed. So I signed on for an Amazon-exclusive program to publish an e-book for 90 days before the hard copy book came out. Leaning on my friends for email lists, I managed to sell about 3,000 copies. On September 11 and Thanksgiving weekend I offered free downloads and 40,000 people downloaded the book! The moral of the story, as many have learned: things can quickly go viral on the Internet but it’s a tough place to generate income.

How the French Buy Books

Shakespeare & Company

“We don’t force French people to go to bookstores,” explains Vincent Montagne, head of the French Publishers Association. “They go to bookstores because they read.”

And the French government doesn’t allow them to discount their books more than 5%, so Amazon.com isn’t undermining local stores through deep discounts. France has around 2,500 bookshops now.

“We couldn’t have opened our bookstore without the subsidies we received,” Ms. Pérou said. “And we couldn’t survive now without fixed prices.” She and her husband own L’Usage du Monde in Paris.

Pamela Druckerman suggests this plethora of bookshops affords the French the choices we all want, but what do the booksellers offer that publishers don’t produce? Is choice in reading a selling, not a publishing, option? (via The Literary Saloon)

What Is the Dispute Between Amazon, Hachette?

James Stewart asked someone at Hachette about their dispute with Amazon. “This person said that Amazon has been demanding payments for a range of services, including the pre-order button, personalized recommendations and a dedicated employee at Amazon for Hachette books. This is similar to so-called co-op arrangements with traditional retailers, like paying Barnes & Noble for placing a book in the front of the store.”

Stewart report describes the efforts Third Place Books has made to capitalize on Amazon’s refusal to pre-order a popular book. They offered The Silkworm at 20% off with free, personal delivery the day it was released. The owner, Robert Sindelar, “along with several other store employees, delivered the books (although a surprising number of customers said not to bother — they wanted to come into the store for their copy). He also handed out what he called ‘Hachette swag bags’ with a T-shirt and advance copy of a coming Hachette novel. Some buyers also received a surprise visit from a local author, Maria Semple, who wrote the best-selling book Where’d You Go, Bernadette.”

Sindelar calls the promotion successful. He sold 60 books that day. Normally, he doesn’t believe he would have gotten any pre-orders and maybe a few sales on the day of the release. (via Shelf Awareness)

Book Auctions for Missions

Scattering Seed Ministries sells great, vintage Christian books at auction to support the spread of the gospel to unreached people. These aren’t reprinted books. These are actual first editions of doctrinally sound works.

Apple Settles Its Ebook Case

Apple has been fighting the accusation that it conspired to fix ebook prices unfairly. I believe I remember this class action lawsuit being wage on behalf of Capital Hill politicians who hadn’t felt properly, shall we say, appreciated by Apple over the years. Had a little more corporate lobbying taken place, maybe they wouldn’t be having to answer for themselves.

Now Apple is settling. The company is “also appealing the antitrust ruling against it for the same issue of price-fixing.”

Amazon vs. The World: Next Episode

A few days ago, we pointed out the news that Amazon was not taking pre-orders and delaying orders for books from Hachette. We’re talking books you have heard of, possibly read already, or may be looking forward to, such as J.K. Rowling’s next crime novel. (Read an excerpt through that link.)

Here’s a quick fact list on the Hachette dispute.

Now Amazon is refusing to take pre-orders for The LEGO Movie and other DVDs from Warner Home Video because of a contract delay.

Writers David Streitfeld and Melissa Eddy suggest the biggest bookseller on the planet actually needs the money: “Amazon hasn’t really explained what it is after, but here’s one compelling theory: The company just doesn’t have enough money to finance everything it wants to do. Rather than trim its ambitions, it is putting one side of its business through the wringer to pay for another.”

Amazon Plays Hardball with Publisher Hachette

In 2010, Amazon disputed its arrangement with Macmillan on ebook prices and removed the publisher’s books from its site. Today the largest book dealer on the Internet is refusing pre-orders on new books from Hachette and delaying shipment on existing titles. Stephen Colbert is one of the authors with un-new books on the shelf, and he isn’t amused by the delay of what he says could be 30 of his books sold in a year. J.K. Rowling’s new book is coming out soon, which means thousands of readers would have pre-ordered it through Amazon by now, but cannot–not for ebook or print.

Since Amazon has 65% of the ebook market, working a deal with them is important to any publisher, but they aren’t the only ebook dealer. Barnes and Noble, Powell’s, and others are available, and maybe conflicts like this will make any argument for DRM pointless. If I have a Kindle and want to buy an ebook, do I need Amazon to sell it to me?

11 Ways to Support Your Local Author

“Anyone can support an author’s book release by doing different things to help the book sell and get noticed,” writes Chuck Sambuchino. He has 11 fairly obvious ways to do it, but these points need to be made because people on the Internet don’t have much sense–can we all agree on that?

His points include buying the book for yourself and others, reading that book in public, posting selfies of you reading that book in public, posting photos of you reading that book in “private” (the more sensational, the better), and rearranging bookstores.

I personally attest to this last point. Several times I stuffed a few Harry Potter books into the Star Wars collection in order to make room for a few of Lars’ books on the Hot New Reads by J.K. Rowling display. Once I got the store manager shouting about it, which is great publicity I tell you.

One great way to support a book that Sambuchino doesn’t list relates to hard-bound books only. If the book you want to promote has a dust jacket, you can swap it with a great NY Times bestseller’s dust jacket for increased crossover sales. It’s hard to recommend a best time to try this bit of good-hearted subterfuge, because customers and managers alike tend to rat you out. Maybe if one person starts a fire in the Survival Tech section, another person will have the time to swap dust jackets.

Christian Book Awards

Crazy Busy: A (Mercifully) Short Book about a (Really) Big Problem, by Kevin De Young wins the Christian Book of the Year Award from the Evangelical Christian Publishers Association. Ron Charles of the Washington Post gives a brief rundown of the book and lists other awards given out yesterday at the ECPA banquet.