The Big Shoe Shoe Repair

When ‘Brunch’ Was New, the Limits of Science, and Worthless Commercials

Something inspired me to look up a distinct definition for the word brunch the other day, and I happened upon this piece from Punch magazine in 1896. Merriam-Webster says the earliest brunch is believed to have appeared in print in 1894, and this aligns with that claim.

“According to the Lady, to be fashionable nowadays, we must “brunch.” Truly an excellent portmanteau word, introduced, by the way, by Mr. Guy Beringer, in the now defunct Hunter’s Weekly, and, indicating a combined breakfast and lunch. At Oxford, however, two years ago, an important distinction was drawn. The combination-meal, when nearer the usual breakfast hour, is “brunch,” and, when nearer luncheon, is “blunch.” Please don’t forget this. 

Tis the voice of the bruncher., I heard him complain,  
“You have waked me too soon, I must slumber again!  
When the clock says it’s 12, then perhaps I’ll revive,  
Meanwhile, into bed, yet once more let me dive! 

“The last meal I had was 3:00 AM.;  
I’m a writer, so please don’t such habits condemn!  
This cross between supper and breakfast I’ll name,  
If you’ll let me, a ‘suckfast’ –and ‘brupper’ ‘s the same!”

It goes on to lesser effect. What else do we have?

Lewis on Science: C.S. Lewis understood the limitations of science better than many scientists. Michael Ward writes:

What is frost to someone who has never encountered it? What is a degree of frost? Ordinary language would be more helpful in explaining the situation: “Your ears will ache … you’ll lose the feeling in your fingers” etc. The word numb will convey more than any number.

However, what Keats tries to convey in his poem can’t be rendered as a thermometer reading. It is not univocal or universal; we can’t translate his poem into, say, Japanese without loss or at least alteration. And yet if we want to know just what it feels like to go outside and breathe the bitterly chill January night air, Keats paints for us a very vivid and sensible picture. He communicates knowledge to us that the ordinary and scientific ways of speaking leave out.

In other words, poetry is a kind of knowledge, and since knowledge is a synonym for science we could quite legitimately say – if we wanted to – that poetry is a branch of science. 

“Numb and Numb-er,” by Michael Ward, Plough.com

Lewis on Science-Fiction: Lewis wrote about science-fiction a good bit and broke it down into several genre categories.

Poetry: How Fame Fed on Edna St. Vincent Millay

And this video by Rachel Oates, “Atticus Is Everything Wrong With Modern Poetry,” is an amusing criticism of a published writer who appears to have turned his Instagram posts into a paper-published thing.

Commercials: “If I were endowed with wealth, I should start a great advertising campaign in all the principal newspapers. The advertisements would consist of one short sentence, printed in huge block letters — a sentence that I once heard spoken by a husband to a wife: ‘My dear, nothing in this world is worth buying.’ But of course I should alter ‘my dear’ to ‘my dears.’”

Photo: The Big Shoe, Bakersfield, California. 2003. John Margolies Roadside America photograph archive (1972-2008), Library of Congress, Prints and Photographs Division.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.