Does This Platform Make Me Look Talentless?

Mike Duran remarks on The Weekly Standard article on J. Mark Bertrand and his Roland March novels. Jon Breen had written of Bertrand’s limited audience because his books are published by Bethany House. Duran asks, “So how does being a religious publisher limit the reach of an author’s audience? Well, it doesn’t… unless you write sci-fi, epic fantasy, ethnic fiction, espionage, horror, literary, or crime fiction.” He says Bertrand’s books deserve a large readership, but perhaps this publisher doesn’t know how to market them.

I’m not sure I understand what’s missing. Is it simply that if it doesn’t sell in a Christian bookstore to a primary audience of white women, Christian publishers don’t know what else to do with it?

The good, the bad, and the manipulative

I came up with a one-liner today that is, in my opinion, hilarious. It’s so good that I’m positive somebody else must have come up with it first.

“I’d give my right arm to be ambidextrous.”

Thank you, thank you. I’ll be here all week.

My big entertainment, over the weekend, was watching all three Man With No Name movies on Blu-ray. I’ve had a Blu-ray player for several months now, but I didn’t actually own a Blu-ray movie. Finally I noticed that Amazon was selling a set of all three Eastwood spaghettis for about twenty-five bucks, so I sent away for them.

Consumer report: I enjoyed the movies very much, as I always do. But I realized more than ever before – I suppose it’s inevitable as I grow older – that there is no moral value in them whatever. I first encountered the term “moral holiday” in a review of a James Bond movie when I was a teenager, and that conception applies just as well to Sergio Leone’s westerns. They’re works of art, and sometimes breathtaking. But they do not know good from evil.

They think they do. I’m sure director Leone thought he was teaching a moral lesson to the world with his works. He loved westerns – it’s apparent in every frame – but he did not love America. Part of the mystique of the spaghetti western was the suggestion that these movies were more honest than the older movies. The old movies had sugar-coated the hard truth, turning gunfighters into boy scouts. But now we could see the true motivations – hatred, revenge, and especially pure greed.

In fact this was no more realistic than the earlier westerns. If the traditional American oaters romanticized the cowboy and the shootist, the Italian westerns imposed on them a purely modern, amoral sensibility. You can see that in the frequency of violence against women in the Italian movies. In the real American west, violence against women (at least white women) was among the chief taboos. These were Victorians, after all, not members of the Manson family.

But Leone knew how to make a film, and he hired one of the greatest geniuses in film music, Ennio Morricone, to do the sound tracks. The result is pure entertainment, the kind of alteration of consciousness that only a master epic filmmaker can produce.

Just as Leone “tore the mask” off the American cowboy, I shall here tear the mask off the moviemaker – moviemakers are manipulators. They always stack the decks, for good or ill. Understand that and you’re free to have a good time.

Applies equally to novelists, come to think of it.

Amazon is Not a Witch

Maybe Amazon is engaged in a price war, but maybe it’s just taking advantage of publishing dinosaurs who don’t want to understand what different people are willing to pay for real books.

“If the [publishing] industry can’t find a way to truly understand the new reality that has grown up around it,” writes Suw Charman-Adnerson for Forbes.com, it will never find a way to survive current and future changes. Key to this is understanding Amazon’s position in the market and what impact its behaviour actually has.”

She suggests Amazon is not sending the huntsman to cut the heart out of brick-and-mortar stores, but is merely playing its part in a real market. For more common sense on the real book market, see this post on Futurebook.

A semiotic breakthrough

Today I was back in my office, and it seemed strange to me, as if something essential about it had changed. Which was in fact the case. The walls were pink when I left, and now they’re blue.

I said it seemed strange; I didn’t say it was a surprise. Getting it painted while I was out was the plan from the beginning. Our school’s custodial staff did a bang-up job with it.

When I first took on the office of librarian and book store manager, almost the first thing they said was “We plan to get it repainted.” The lady who had been the first to use the office, when the new building was built and the library moved up from its basement quarters in the seminary, thought a darkish pink color would be a good choice. (I’m sure she called it something more technical, like Dusky Pink or Cream of Liver.) Nobody else I’ve spoken to since has concurred in that opinion.

But somehow the years passed without a change. I didn’t really chafe living with the color – interior decoration isn’t generally something that engages me – but when anybody brought it up I had to admit that I’d prefer something else. Still, repainting meant carrying all my junk out and then carrying it back in, which sounded like a lot of work.

But it’s done now. Now I’ve got a light blue office. I’ll have to think of a technical name for the color – Hypothermic Lips, maybe.

Amazon's Price War

The President is coming to my home town on Tuesday to speak at a new Amazon fulfillment plant about the middle class. I expect his speech will be akin to what he has been saying this week, what he calls “a better bargain for the middle class.” He told a Knox College audience:

I’ll lay out my ideas for how we build on the cornerstones of what it means to be middle class in America, and what it takes to work your way into the middle class in America: Job security, with good wages and durable industries. A good education. A home to call your own. Affordable health care when you get sick. A secure retirement even if you’re not rich. Reducing poverty. Reducing inequality. Growing opportunity. That’s what we need.

John Mutter suggests Amazon has a close relationship with the Obama administration, which may be the reason the president is speaking there, may be the reason they are upping the ante in their price war with bookstores. Yesterday, Amazon discounted several bestsellers even more than usual, 50-60% off retail, which industry insiders consider a declaration of war against offline booksellers. This may be the result of what Mutter says was a favorable resolution to the e-book case before courts this month. Amazon won out, when Apple’s efforts to change the model for releasing and pricing e-books failed.

Some people continued to worry that Amazon will price booksellers out of business, and so offline browsing and friendly recommendations will be go the way of the buggy cart. But I doubt that.

llibreria - bookstore - Amsterdam - HDR

Actually, writing this post is the most interesting thing I did today

The last day of my stay-cation. My big project was running around to hardware stores, looking for replacement furnace filters. Did not find what I needed. Bought one online instead, which probably worked out cheaper. But let the record show, I endeavored to support businesses in my community.

I don’t think I’ve mentioned that Baen has put my novel Wolf Time on sale again in e-book form. They promise to have it on Amazon soon. I’ll try to keep you posted.

Love that cover. It has nothing to do with the story, but it’s a great cover.

Screwtape's Letters in One Line Each

In college, my world literature professor introduced us to Shrink-lits, humorous little poems that sorta-kinda summarized important works like The Iliad, Hamlet, and Crime and Punishment. Now, Andy Naselli has summarized each of Screwtape’s letters in one sentence to the benefit of readers around the world. Now, if he could sum up each chapter of Anna Karenina, we would all be blessed.

Here are three from the list:

  • Make him live in the future rather than the present.
  • Encourage church-hopping.
  • Encourage gluttony through delicacy rather than excess.

I am the one percent

I learned by way of our own Phil Wade that Bethany House has made J. Mark Bertrand’s novel Back on Murder (which we both reviewed very favorably, here and here) free in Kindle form for a limited time. We’re Bertrand boosters around here, and this book has the coveted Brandywine Books imprimatur.
Another vacation day for me. Today I took on a project I’d been dreading on general principles, replacing one of the leather handles on my Viking chest. You can see this chest in the right background in this old photo, from a Boy Scout event back in 2010:

When I built the chest, I made the decision to use leather handles, for two reasons. One, it’s cheaper than getting period iron ones, and I cheated on all the hardware on that project. But also I’ve seen an old immigrant trunk from one of our ancestors that came over from Norway with leather handles, and I always thought that was kind of cool. Easy on the hands. (Except not really. The flexible handles tend to squeeze your fingers when the chest is heavy, which this one is).
The very handle you behold in that photograph broke on me a little while back, and I dreaded the process of replacing it. But I took it on today, replacing it with a sturdy piece of belt blank I acquired a while back for tooling and never got around to using. It came out well.
Also I mowed the lawn, which was as exciting as you imagine.
But the big deal was that I got my official score for the Miller Analogies Test in the mail. After having to take it twice and beating myself up at getting a score of 475 out of a possible 600, I learn now that 475 puts me in the 99th percentile, which even I can’t find a way to disparage. Why anyone would design a test with a 200 to 600 scoring range, where the top 100 points are almost never used, I can’t imagine. No doubt they have their reasons, just as I insist on putting leather handles on chests.

Noah, the Enviromentist

Darren Aronofsky is making a movie about the patriarch Noah, and some film people are talking about the script they have read, which may or may not reflect the final story. Peter Chattaway offers some thoughts and a bit of criticism of what Brian Godawa said about it. There’s no blood on the ice here, just a little back-and-forth.

The biggest issue plebeians like us will notice is the heavy environmentalism. In this story, original sin led to violence which led to the greatest of all evils: environmental waste. From what Chattaway can tell, the story may be thought-provoking, if we can hold our noses through the eco-propaganda. I wonder if the world will be a rainforest paradise after the flood washes through. (via Jeffrey Overstreet)