Category Archives: Bookselling

Publishing, translation, and travel update

So what’s going on, you’re no doubt asking. Any progress on The Baldur Game? How’s the translation coming? How do you justify your barren existence?

The Baldur Game is essentially ready for publication. I don’t think I’ll even give it another read-through. A man has to say “enough” at some point.

The hang-up remains the cover. It is being delayed due to circumstances I don’t know, but am confident are good and sufficient. No doubt it’s God’s will that we have a pre-Christmas release. Or a post-Christmas release.

So what am I doing with my famous writing time? I’m preparing my first Amazon paperback edition.

I chose Hailstone Mountain for this experiment. It would be good to do The Year of the Warrior, but there are certain technical problems with that book that I’ll feel more comfortable confronting once I’ve done a simpler book first. A paperback TYOTW does exist; I’m having it printed privately and I lug it around to Viking events and hand-sell it. But I’ll want to get it on Amazon eventually. Sooner rather than later, I hope.

Then there’s West Oversea, the second (or technically third) book in the series. That work has been published both as an e-book and as a paperback by Nordskog Publishing of Ventura, California. But I recently got word that Nordskog is going out of business. The publication rights will revert to me, and I’ve made a deal to buy their entire stock of the paperback. These I plan to hand-sell at Viking events, as I have been doing. But there will need to be an Amazon paperback too – perhaps with a new cover. Can’t get at that until everything’s nailed down with Nordskog.

That leaves Hailstone Mountain. That one belongs to me alone, and has been published for Kindle since 2013. I’m now working the manuscript over to fit Amazon’s requirements, and I’m nearing the end of those revisions. I may manage to make it available on Amazon before the end of the month (barring glitches, which are always possible. Even likely) except…

I’ll be out of town most of next week. Off to Høstfest in Minot, North Dakota, as I have done for so many years. Four days of living like a Viking – except for minor technicalities like modern plumbing, sleeping in a host’s bed, and fast food. Stop in and see me if you’re in the Minot area. It’s convenient to… Devil’s Lake, North Dakota, I guess.

The following weekend I’ll be (God willing) at the Midwest Viking Festival in Green Bay, Wisconsin. Which is entirely unreasonable in terms of miles driven for a man of my age, I think, but my book sales were really good last year, and they’ve invited me to be more heavily involved in the program. Which is flattering, because this involves high-level reenactors and genuine scholars.

I won’t get a break the weekend after that, either, as I have a meeting to attend on Saturday in northwestern Minnesota. Which will seem like a short drive after the others. Also, thank goodness, I’ll get to wear modern clothes. (You’d think Viking clothes would be comfortable, but I find they get old pretty fast.)

As for the translation job, I’m feeling good about it. My plan requires me to do 100 pages-plus each month for the next five months. I’m up to about page 85 now, and I’ve still got a few days to fill up my measure for September, even with time off for festivals and frivolity. It’s looking okay.

(Note to potential house robbers – my renter is at home pretty much perpetually now. My place will not be empty, and the booby traps will be set.)

On Bookselling and Encouraging a Desire for Books

In his book on the bookselling business, Joseph Shaylor notes Dr. Johnson’s recommendation for sharing sales revenue among all participants in the year 1776, saying “the country bookseller selling a book published at twenty shillings” should retain 3 shillings 6 pence from the sale. No less than that is possible, the good doctor writes, because booksellers operate on paper-thin margins (ba-dum-ching). Writing in 1911, Shaylor notes the same was true during his career and makes this important business principle:

All retail establishments exist either to create a want or to supply one. This applies equally to a bookseller — either he must help to educate the public to be lovers of books, or he must simply exist to supply such books as an educated public requires. The former is to be desired, and the greater the inducements held out to encourage men and women of intellectual aptitude to be distributors of books the better it will be both for themselves and for the trade they represent.

— Shaylor, The Fascination of Books with Other Papers on Books & Bookselling

Perhaps even more than publishers, booksellers need to cultivate a market both of readers and people who appreciate owning books themselves. In that vein, David Kern, proprietor of Goldberry Books in Concord, NC, reviews The Bookshop: A History of the American Bookstore. “As recently as 1993, 13,499 independently run bookshops were open across the country,” and yet historian Evan Friss states, “Americans have never really been readers.”

Last week for National Read-A-Book Day, a Philadelphia Barnes and Noble invited two dozen authors “to come down to the store, sit in the leather chair in the window display outfitted with a side table and lamp, and silently read a favorite book.” The store manager said her staff thought it a crazy idea, but the authors loved it.

Of course, all bookshops should be as attractive and picturesque as we imagine ourselves to be. Scrivener’s Books & Bookbinding in Buxton, Derbyshire fits the bill. Liv Clarke visited the other day and called it magical. The shop boasts five floors of books with a cellar housing “the smallest Victorian Museum in Buxton . . . found next to the buildings’ original stove.”

The Viking road to Brainerd

Tomorrow (Saturday, Aug. 10) I plan to be (God willing) among the Vikings at the Crow Wing Viking Festival in Brainerd, Minnesota. More information here.

I will have books to sell, and may be persuaded to sign them for you if you ask nicely.

Silver, livestock and thralls will be accepted in payment.

Booklisti, and a reading report

First of all, business. Feel free to check out the new listing I have on Booklisti. They asked me to make a list books of my own, and one of books that I wanted to recommend, for any reason. A fascinating look into my fascinating mind. For which the world, of course, has been eagerly waiting. Feel free to share it with seekers after truth and beauty.

Updating my personal situation, I’m delighted to report that my air conditioning is operative again – at last. (Just in time for a heat wave.) I haven’t checked precisely, but I think I was without it for about a month. Roughing it. Living as my ancestors did – or as I did when I was a kid, to tell the truth. I’m old enough to remember when air conditioning was still a luxury in northern states.

The problem, as I’ve explained, was that my home warranty company (which shall remain nameless) preferred to go the cheap-but-lengthy route of repair over replacement. I suppose there must be some way to register a complaint on their webside, but if there is, it’s pretty carefully concealed from the customers.

I’ve tackled another long book, which will delay my next review. I can give updates as I go, though. I’m reading The Wife, volume 2 of Sigrid Undset’s Kristin Lavransdatter (I reviewed the first volume a little while back). A passage that caught my interest today was this one, involving a visit by Kristin’s father, Lavrans, to her and her husband Erlend’s new home at Husaby (near Trondheim):

…they were accompanied by two gentlemen whom Kristin didn’t know. But Erlend was very surprised to see his father-in-law in their company—they were Erling Vidkunsson from Giske and Bjarkøy, and Haftor Graut from Godøy.

Like any crank, I know things most people don’t – about matters of no interest to anyone else. What sparks my attention in this passage is the estates this Erling Vidkunsson owns. Giske was the home of Thorberg Arnesson, who married Erling Skjalgsson’s daughter Ragnfrid (as described in my novel King of Rogaland). And Bjarkøy was the home of Thore Thoresson (remembered by history as Thore Hund, Thore the Dog), whose brother Sigurd married Erling’s sister Sigrid. The fact that this man (who’s likely a documented historical character – there are plenty of them in these books) carries Erling’s name suggests he’s a descendent of these people, and thus a descendant of Erling himself.

That’s all. It just pleases me to discover Erling connections in my reading.

Personal appearance alert: Nordic Midsummer Festival

If you’re in the Twin Cities area, I’ll be present selling books, with the Vikings, at the Nordic Midsummer Fest at Buck Hill in Burnsville, on Saturday.

Information here.

Light Verse, Music & Silence, and Saturday Links

I’ve got a busy day today, so let me start by sharing a little light verse.

You live a few days then you die
And sometimes you ask yourself why.
What could bring relief?
The next season’s release.
Go watch and the time will fly by.

They’re calling to all of the sheep
To occupy Ivy League Street
Don’t think of the issues
Just bring down your tissues
And cry, yell, scream, chant, and repeat.

What else can I share with you?

Music: “Both noise and total silence destroy all possibility of mutual understanding, because they destroy both speaking and hearing.”

Scotland: From the land of the free and the home of the brave comes this tale of Black Agnes, who held Castle Dunbar against the English for several months in 1338, saying among other things”

‘Of  Scotland’s King I haud my house,
He pays me meat and fee,
And I will keep my gude auld house,
While my house will keep me.’

A New Review: John Wilson imagines a Christian review periodical and what it’s pushback would sound like: “We’re beset on every hand by attacks on our core convictions, by enemies of our faith, and you are whining about book reviews?”

Publishing: More on the book business and where the money goes.

Of publishers it may be said that like the English as a race they are incapable of philosophy. They deal in particulars and adhere easily to Sydney Smith’s dictum that one should take short views, hope for the best, and trust God.

William Jovanovich, Now, Barabbas

Photo: John Margolies Roadside America photograph archive (1972-2008), Library of Congress, Prints and Photographs Division

Book plug: ‘Pain In the Belly,’ by Thomas E. Jacobson

Last Saturday I ventured outside my comfort zone to make the perilous drive to downtown Minneapolis (one of the still unburned parts), to hear a lecture. The lecture was delivered at the Mindekirken, the Norwegian Memorial Church (there’s one in Chicago too), where they hold a Norwegian language service every Sunday. You’d think I’d go there all the time, but they’re not really my kind of Lutherans. However, they offer cultural and language programs too, and I lectured myself there once, at one of their regular lunchtime events.

One reason I don’t go there more often is that it’s an awful place to drive to. The conservative Center Of the American Experiment, based here in Minnesota, has documented the fact that our city planners have it as an explicit goal to make driving around here as inconvenient as possible – so we peasants will be compelled to use buses and the wonderful light rail they’re forcing us to pay for. I don’t think I’ve ever driven to the Mindekirken without getting turned around in some way – even with GPS.

Anyway, I arrived at last, only a few minutes late. I came in during the introduction, so I didn’t miss any of the lecture.

The lecturer was my online friend, Pastor Thomas E. Jacobson, who has recently had a book released. It boasts the surprising title, Pain In the Belly: The Haugean Witness In American Lutheranism. I’ve written about the Norwegian lay evangelist Hans Nielsen Hauge many times before in this space – just do a search in the box up above if you’re curious. We Haugeans (I still identify as a Haugean) have been called a sect, but we never separated from Lutheranism or denied its basic tenets. In Norway, the Haugeans in any parish tended to pool their money to build a “bedehus,” a prayer house. There, after having attended regular services in their local Lutheran churches, they could gather among themselves and hold “edification meetings” and other social and educational functions. Many bedehuser still exist in Norway, and continue to be used for something like their original purpose.

I haven’t read Tom’s book yet, but I thought I’d give it a plug here anyway. It focuses on the influence of the Haugeans on Lutheranism in the USA. The title comes from a comment made by a Haugean leader when the old Hauge Synod at last agreed to join a church merger. When told that a theologian in one of the more conservative groups entering new church body had said that he rejoiced that the Haugeans would now be “swallowed up” in mainstream Lutheranism, this man said he expected to cause them “a pain in the belly.”

Sadly (in my view), in the long run the new church body and its successors turned out to have a pretty iron digestion.

In any case, we sang a hymn that Hans Nielsen Hauge wrote in 1799, “With God in Grace I’m Dwelling.” He wrote it during one of his imprisonments for illegal lay preaching.  I looked for a video of somebody singing it, but as far as I can tell nobody has ever been bold enough to perform the hymn and leave a permanent record. So I’ll just transcribe a couple verses here. A common tune used for it is “Passion Chorale,” the one we use for “O Sacred Head, Now Wounded.”

With God in grace I’m dwelling, 
What harm can come to me 
From worldly pow’rs compelling 
My way thus closed to be? 
Though they in chains may bind me 
Inside this prison cell, 
Yet Christmas here can find me; 
Within my heart ʼtis well.
Our God has promised surely  
To free each seeking soul, 
Who walks in spirit purely 
With truth as way and goal. 
Whose heart the world’s deceiving 
Can never lead astray,  
Who, constantly believing, 
Will walk the Kingdom’s way.
God grant us now His power,  
And help us by His might 
To follow truth this hour, 
All guided by His light; 
And may we work together 
As one in mutual love, 
Forsaking self and gather 
At last in heav’n above.

(Translation: P. A. Sweegen, 1931)

Are People Buying Books or Not?

Point: Few people buy books that aren’t celebrity aligned. Britney Spears’s autobiography, released October 24, 2023, is currently #1 in Kindle, #10 in hardcover on Amazon. Aside of these, publishing houses stay afloat through backlist sales: Bibles, coloring books, and Don Quixote.

Counterpoint: Plenty of people are buying books, and the big publishers aren’t objective reporters on their own business.

“Someone from a prestige big 5 imprint whose books are often award-contenders and bestsellers once told me any book that sold less than 25,000 in print was a failure for them. OTOH, when I was in an MFA program—where many of the professors wrote experimental literary novels and such—I was told anything more than 5,000 sales was a success. Some small press editors might be happy with 1,000 sales.”

Topping Amazon’s fiction list for most sold this week are The Women,
by Kristin Hannah (12 weeks on the list) and The Covenant of Water, by Abraham Verghese (33 weeks).

As booklovers, we may want many more people to join us in reading, sharing, and enjoying the written or recorded word, but I don’t think the sky is falling yet.

Also in this vein, Ted Gioia offers “10 Reasons Why I’m Publishing My Next Book on Substack.

What else do we need to know?

Poetry: On April 26, 1336, a great poet climbed into the Alps just for the thrill of it, which people didn’t do in those days. Petrarch climbed to the top of Mont Ventoux (which is much higher today because of inflation) and read from Augustine’s Confessions, “Where I fixed my eyes first, it was written: ‘And men go to admire the high mountains, the vast floods of the sea, the huge streams of the rivers, the circumference of the ocean and the revolutions of the stars – and desert themselves.’ . . .”

Memoir: Writing about his life, Marvin Olasky says to be open to change. Don’t set a groove early and try to stay there.

C.S. Lewis: Screwtape praises certain celebrities and the sheep of their flock

Music: Ted Gioia writes western music isn’t what we think it is. “Just stop and think for a moment about the importance of Venice in the history of music. Everything from madrigals to operas found their home in that bustling port city—a key connecting point between West and East in the modern imagination.”

Deal on Kristin Lavransdatter for Kindle

For a limited time, Kindle readers can get Sigrid Undset’s classic trilogy, Kristin Lavransdatter, for $2.99. Just thought I’d let you know.